Peter Sachs, his father Hans, Julius Klinger, and me

In what is laughingly referred to as my ‘spare time’, I have developed an abiding interest in a Viennese Art Deco poster called Julius Klinger, of whom I have written before. A wonderfully talented and ironic graphic designer who was prolific in Germany during the 20’s and 30’s, Klinger had a style all his own. I discovered his work when I bought a portfolio of his works shortly after opening the gallery and fell in love with his refined style, his insightful designs, and graphic aesthetic.

I have often said that he is the father of what is today called ‘branding’: his work for a tobacco company called Tabu included logos, billboards, internal and external communications, ads – in short, everything which the company needed to market and brand their items.

In fact, I was so fascinated by Mr. Klinger that I decided to write a book about him (which is currently being edited, and which will, hopefully be published next year). It was while writing the book that I discovered that Klinger’s posters were prominently featured in the collection of a Viennese poster fanatic named Hans Sachs. Sachs was a Jewish dentist, who amassed – between 1910-1937 – a poster collection with over 12,000 pieces. Mr. Sachs also published a magazine devoted to posters and poster artists, and single-handedly promoted the field of poster design in Germany and Austria.

In 1937, the Nazis seized the Sachs collection and briefly interned Sachs in the Sachhausen concentration camp. He was subsequently released, and fled Germany with his wife, his infant son Peter, and a small roll of posters (including some by Toulouse Laturec) that he sold when he arrived in the United States. They were the only items he managed to leave with. It can be said that these posters quite literally saved his life.

After the war, Hans Sachs applied to the Germany government for a compensation payment for his collection, which was presumed lost. He was awarded $50,000.

50 years later, Peter Sachs, now an older gentleman, realized that the poster collection – now numbering 4000 pieces (the other 8000 pieces having been destroyed, lost, or stolen) was housed, in its entirety in the Berlin Deutsches Historisches Museum. He petitioned the German government for the return of his father’s collection – conservatively valued at between $7-10 million dollars. Through years of legal battles and setbacks, Peter Sachs doggedly pursued his claim through every minor and major court in Germany. Finally, the German Supreme Court ruled that although the statute of limitation had expired, and although his father had received remuneration for the collection, to not return the collection to his son would be to continue the perpetration of Nazi crimes.

Before the posters had been returned to Peter Sachs, I wrote to his lawyers to see if it might be possible to use the Klinger posters in the collection for an exhibition that I would like to put together in conjunction with my book. They politely responded that they were not quite sure what would be done with the collection, but they would keep my request in mind. Then I wrote to Peter Sachs directly. Part of the letter read:

“The first time I saw the photograph of your father – the one where he is sitting most elegantly at a desk in a room filled with posters – I smiled with a sense of recognition.

There is, among poster lovers and collectors, a need to be surrounded by the images we have acquired and which we love. It is not enough to have collected posters: we poster people need to see them, to touch them, to have them envelop us in their artistry, their humor and their warmth.  Your father’s study looks like a place I would like to have had the opportunity to spend time in …

I have recently completed a book about an artist who is well represented in your father’s collection, a Viennese commercial artist named Julius Klinger. As I understand it, in the posters that are to be returned to you from the Berlin Historical Museum, there are roughly 60 Klinger posters. Many of these posters have not been exhibited since your father’s 1937 Berlin poster exhibition, and that, to me, is a shame.”

I never heard from Peter Sachs.

But about a month ago, I received a call from the auction house that has been tasked with selling the collection. Guernsey’s auction house in New York will devote three 3-day auctions over the course of the next 14 months to the sale of the Sachs collection. Peter Sach’s lawyers had forwarded my letter to Guernsey’s, and as a result of that, I was invited to help catalog and sort through the Hans Sachs collection, which arrived in New York last week. I am humbled, thrilled, and excited beyond measure.

A very rare photograph of Julius Klinger and his wife Emily at the Hans Sachs Poster exhibition in Berlin 1937. Shortly after this photograph was taken, the exhibition was seized by the Nazis.

I firmly believe that this is a once in a lifetime opportunity to see, and touch a collection that was lovingly put together almost a century ago. As a poster dealer and collector, I can not imagine any place, or any thing I would rather do. And for this opportunity, I have to thank Julius Klinger. I hope I do him proud, and hope as well that I can honor him, and Hans Sachs, with a exhibition and a book which gives them both the recognition that they deserve.

Click here to find out more about the legal case regarding the Hans Sachs collection.

Click here to read an article about the collection and its return.


  1. […] From a dealer point of view, it does not appear that the items in the sale are priced either well or poorly: they are mostly at market value. Which means that if I, or anyone else, buys a particular poster from this collection, it is being purchased not for resale, but for other, personal reasons. I will be buying some posters for clients, and for this auction, am doing so purely out of goodwill : I am not charging a fee for my services. I am doing so because of my attachment to the provenance of the collection, and my admiration for the manner in which it was initially put together. Hans Sachs writings indicate that poster collecting was a lifelong passion for him, and if his collection cannot be kept intact, at least individual pieces can be placed in the hands of people who will appreciate them and display then, as he would have wished. (I’ve written about the Sachs collection before: you can find two blog posts devoted to the subject here and here). […]

  2. […] Which might also be a good way to describe the Hans Sachs poster auction taking place in New York this weekend, The auction was primary reason that Kristina and I made this trip (aside from the requisite eating out, power shopping, Broadway show, museum visits, etc.) From the moment I heard about the Sachs collection, until the first moment I sat down in the Bohemian National Hall (BNH), ), the story of these fabled posters has drawn me in and held me close. (I have written about the collection before here, here, and here. […]

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