I’ve become enamored with Danish posters recently. They are unfailingly cheerful, burst with color and make me want to visit Denmark – which, after all, is the purpose of travel posters! Over the course of the last year or so we have had the good fortune to obtain (and sell!) many posters created by own favorite contemporary Danish poster designer Mads Berg (see our gallery of his posters here), as well as some older Danish pieces.

I’ve written before about how many posters have hidden symbols or details which are obvious to people who know what they are looking at, and less obvious to others. The Denemarken poster (above, right) for instance, appeared to me to be a fairly basic travel poster. But upon closer inspection (and with a proper explanation kindly provided by a visiting Dane!) I began to see details that had previously escaped me. Dan the Dane, who came into the gallery with his lovely wife Sabine, explained to me that the poster is an advertisement for an inn, and that the small insignia over the door of the inn was in fact designed by the Danish Queen Margrethe II. Here is Dan’s letter:

“Hello Karen,

The Royal Insignia signified that the inn was one of [several] spread all over Denmark that enjoyed royal privilege, and I suppose also had some obligations. ‘Along the country roads in the middle ages many inns were established to look after the travelers for supplies and lodging. The distance between the inns could max. be about 40 Km., this being the distance a horse could do in one day. The first Danish inn to receive the royal privilege was Bromoelle Kro on Sealand in the year 1198.’

So you see it is quite the institution. You could I suppose compare this to the Quebecois Chemin du Roi as many of the important roads in Denmark at one very early point carried that name translating in Danish to “Kongevejen”.

Oh, and if you want more information on the current Danish monarch, Queen Margrethe II, you can just continue on the above web site to see all her ancestors and a couple of lines on their achievements. Her line goes directly back to all of them!!

Dan and Sabine”

(I’ve actually never before heard of the Chemin du Roi, but now that I have , I think that’s going to be a travel destination for next summer!)

I think Danish design is pretty neat (here are a couple of articles that I found online) and literally every Dane that I have met has been polite, charming and humble. Aside from the Chemin du Roi, I think I’ll have to put Copenhagen on my bucket list. Thanks Dan!


If you’d like to find out more about Queen Margrethe, you can do so here.

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