Let it snow, let it snow, let it snow …

Ax les Thermes
1956 Original French Poster, Ax les Thermes – Robert Rey

While it is not true that all Montrealers love winter, I think it would be safe to say that the first snow – or at least the first few minutes of the first snow – holds our attention and captivates our collective imagination. At least until the snow turns to slush and those few drivers who haven’t thought of winter tires find themselves slip slidin’ away…

1972 Original Sapporo Olympic Games Poster

Although Canadians are not as commercial about Christmas as our neighbours to the South, the ubiquitous Home Depot reindeer have started appearing on lawns around town (I want at least one), and Christmas carols are on the radio (kind of like this one). At dinner last night we had a conversation about how holidays have become more like shopping expeditions than spiritual events. Every year in the US there are folks who are literally stampeded while looking for the best deal on the best gift (see this) and kids are taught to make their lists early so Santa can be sure to find every last thing.

1940s Original Swiss French Poster, Loterie Romande – Todtli

I can’t claim to be blameless in this as I too try to find just the right gift for everyone on my list, and I am in the business of selling items for Christmas. I just think it would be nice if folks remembered to celebrate the joy and faith that the holidays were originally intended to celebrate: whether it’s Christmas, Chanukah, or Kwanzaa, as we lope into the holiday season, I am going to make a conscious effort to give thanks, to be grateful, and to stay away from the slush puddles.

Happy Snowday everyone!

1910s Original French Theatre Poster, Cigale – Leloir


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