Design is A Behaviour!

Wikipedia, my source of all important information, helpfully informs me that “No generally-accepted definition of “design” exists, and the term has different connotations in different fields” … well, duh.

design is a behaviour
That’s right!

When I say something is ‘well designed’ it means to me that whatever it is – a piece of clothing, a space, and yes, a poster – is coherent, refined, and stream-lined. I’m not a huge fan of excess (in anything) and I believe if a designer is good, they don’t need to prove anything to anyone, their design should speak for itself.

Repertoire du Gout Moderne, 1929
Repertoire du Gout Moderne, 1929

Take for instance a portfolio we have at the gallery that was produced in the 1920s, in France. It is a complete view of an Art Deco universe: interiors, exteriors, furniture, book covers, carpets – every element which would need to

Repertoire du Gout Moderne, 1929
Repertoire du Gout Moderne, 1929

be designed in order to maintain an Art Deco life(style). Almost 100 years later it remains inviolate and perfect – a testament to the designer who created it, as well as to the publisher who produced it.


Design guru Stefan Sagmeister gave a wonderful lecture at the TED Conference where he spoke of the elements that inspire him and his designs and it appeared to me that aside from the fact that his accent is rather compelling,his designs are taken from his experiences and from ideas and moments which move(d) him.

I’m not sure I understand his work, but it is coherent, consistent and completely
true to who and what he is as a designer. I also think that design, when done well, is timeless.

Richard Avedon
Richard Avedon
Julius Klinger
Julius Klinger

The drawing is by one of L’affichiste’s favorite designers, Julius Klinger, and the photo is by Richard Avedon. Both classic, timeless and, in our humble opinion, perfect. That’s what design is, and what it should be.

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